List serves are among the most useful Internet power tools. Use a list serve in conjunction with your web site to "push" your message to your target audience and promote traffic to your web site at the same time. List serves have many different uses and users: * Associations use list serves to notify their members of meetings and events * Special interest groups use list serves to exchange ideas and discuss issues * Software companies use list serves to notify their registered users of product updates * Politicians use list serves to communicate with their constituents * Manufacturers use list serves to communicate with their national and international sales forces * Groups with members in diverse locales use list serves to communicate efficiently & economically * Airlines use list serves to broadcast last minute travel deals to subscribers * Educational institutions use list serves to communicate with students